About McCall Digital Marketing


Communications Experts

Creative Copy-Writing Storytellers

Passionate & Experienced Industry Leaders

with Proven Digital Marketing Success

Caitlin McCall Digital Marketing Agency Owner

Caitlin McCall

Founder/ Operating CEO

As you may have guessed, I’m a Digital Marketing Expert. I’m not someone with a degree who doesn’t actually have their own following or any proof of what they can do. I’m also not someone who became an influencer and just suddenly decided to call myself an expert. I know that you want your marketing done right and you want it done by someone you can trust. That’s where my team comes in...

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Daniella Castellon

Marketing Account Manager

 I was born and raised in Haiti and am a true island girl. I have a love for the ocean and everything that comes with it. As an avid scuba diver, I get to see first hand our  underwater world and the challenges it’s coming up against, which is where I developed a passion for coral restoration. When I am not blowing bubbles underwater, I enjoy spending time with my family having a pool/bbq day and volunteering with many organizations in the Florida Keys taking part in many coral transplanting and land-based volunteer opportunities in conservation and coral restoration work. I very much enjoy when I get to share my vision and story and aspire to encourage others to do the same. 

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Pashalia Siotis

Marketing Account Manager

Having co-founded a fitness education company, PR Fit, Pashalia knows first-hand what it takes to advertise a company and get sales, specifically in the online space. In her free-time, she likes to travel with her husband around the U.S. in a van and spend time in the great outdoors! Her marketing skillsets include: Video Editing · Adobe Lightroom · Social Media Marketing · Email Marketing · Customer Experience · Customer Retention · SEO Copywriting · Communication · Community Development · Coaching · Fitness · Scheduling · Time Management · Search Engine Optimization (SEO).

We have experience, proof, and we absolutely love growing accounts and implementing digital marketing strategies - it actually excites us!Our team would love to help you grow your business in the digital space and beyond by attracting REAL super-fans to your page and then converting them to clients!The best time to get started was yesterday. Let’s get to work!


Scuba Diving Magazine

With my combined educational background and PADI professional certifications, I’ve launched two businesses: Eco-Conscious Diver, an online marine conservation education platform, and McCall Digital Marketing, a marketing agency for dive, eco and travel brands. I’ve also been beyond fortunate to work with Scuba Diving magazine and PADI’s corporate office! 

Bao Communications

Welcome to Voices in PR! Today’s guest is Caitlin McCall, Founder and CEO of educational platform, Eco-Conscious Diver (eco-consciousdiver.com). Caitlin saw that the scuba diving industry had a need for marine conservation resources, so she used her background in Advertising and Communications to create a digital community and learning resource center.

Daily Ad Brief TV

Each week on “Digital Champions,” our host talks to media experts across the country.  This week our host speaks with Caitlin McCall from McCall Digital Marketing.